a place for zinesters - writers and readers
hey there! i think you should go with your gut as far as layout, because in the end what you want is a unique result that's all your own. and i think that the more you do it, the more you'll end up liking your results. aesthetically, i tend to feel that less is more and that simple is better than busy. i like my stuff to be easy to read and clear. but i appreciate zines that have a more artsy and multi-media approach, too.
about advertising... well, i do a lot of "advertising" online through things like myspace and facebook and whatnot. i make a zine whose target audience is people of color so i feel like the better job i do putting the word out about my work, the more people of color will find it. but more than advertising, making connections with other people and building community through zines is what's most important. hope this helps.
A bit of glitter never hurt anyone. There's not enough glitter in the world today I say! It's great that you're willing to experiment - the best zines in my opinion are the ones that reflect the maker in some way, then what comes across is the passion and spirit which is totally exciting.