a place for zinesters - writers and readers
I don't have any dazzling suggestions, but maybe try:
- posting a pdf & jpg copy of the flyer on your website for people to print &/or repost (as well as an image people can use to link back to your site)
- include your site's name, address, & maybe short description as a signature in your email and forum posts.
- maybe build local relationships with places that might appreciate free material - libraries, bookstores, infoshops, coffee shops & restaurants, maybe even hip doctors & dentists.
There are a bunch of "free stuff" communities online -- people who are interested in obtaining stuff free (or for the cost of postage) who trade tips and links, etc. I don't know if you're interested in targeting these folks, but it could be a way to get zines into the hands of people who would never otherwise come in contact with them.