I have been back in the habit of making lots of fliers for my zines and sending them out with zines and letters and such, and I always have a ton of fliers with me when I table at zine fairs. I also get a lot of fliers in the mail, but I find that most of them are for zines I already read, so I am happy to pass them on to someone else who might be interested. I also like it when my friends send me a bunch of fliers for their zines so I can pass them on.
What I'm wondering is:
1. When was the last time you ordered a zine that you found through a flier?
2. Do people order your zines after finding them through fliers?
3. What information do you include on your fliers?
4. In what ways do you find zine fliers to be relevant or irrelevant?
I'm not sure when the last time was that I ordered a zine through a flier, simply because like I said before, most of the fliers I get are for zines I already read. I have gotten letters, trades, and cash in the past from people who said they'd gotten a flier of mine, but it's been a long, long time since that happened. As for information, I include the title of my zine, a brief description of what it's all about, size & price & trade info, mailing address and email, and my Etsy shop, and some sort of background photo, like a pattern or a small picture from an old book. And I suppose that even if no one is being directly influenced to order zines via fliers, it is still a pretty handy way to familiarize folks with your project.