a place for zinesters - writers and readers
Making your name more prominent before changing the zine name can shift the "brand" from the zine to you, leaving something more continuous even if the name of what you're doing changes. That could also be helpful if you ever want to do a one-off side project, or just something you want to keep separate.
To be honest, and admittedly this is coming from someone who is still fairly new to the zine scene, I much perfer one shot single titles to a whole series of issues. Reason being, if Im browsing etsy or something, looking for a zine to buy, and I see someone has Zine Title issues 1-10, and it looks interesting, how am I supposed to choose which one to buy? If I only want to buy a zine or two, and this title has a backlog of issues, its hard for me to choose which one to go with, especially if its a perzine that covers a wide range of topics so Id have to read ten different descriptions to find out what each issue is about.
So, usually, if theres lots of issues of a title, I will ignore it and buy a zine that either, only has its first issue out, or is a single shot title.
Just my 2 cents worth.
It wholly depends on the content.
I do an ongoing series of perzines so it makes sense to keep it all the under same banner. I've also done separate zines collecting letters or writing about vegetarianism and those were under different titles and done as one-shots because they didn't fit into the chronology of the one series.
It wouldn't really make sense to use the same title for every zine you do if half of them are fanzines, some are literary, and some are cookbooks.
I' on the keep the same zine name boat. I've done 26 issues of my zine but I have also done one off that I deliberately named something else. it's not because the content is different, it's that I don't have to commit to making my normal print run. My zine really very from really personal stories and projects I have worked on to travel stories to women's health. I'm actually working on a cook zine now that has stories that go with the recipes. in the end though, it all depends on what the creator wants. I see all the zines I have done as creating my own narrative. I have grown and changed and so has my zine.
i actually do a short title for each issue because i do a different subject every month. it never occurred to me to pick one name and stick to it!
Ultimately, it's always up to the author, of course. But to me, keeping the title is the way to go. Even if the title doesn't 'make sense' any more, so what? It's YOUR zine, you can write about anything you want. You are the one who defines what your zine is.
I always, and will always, do the zine Proof I Exist. That's my main zine. Some issues are words, some are pictures, I mix it up to keep myself interested. But along with that, I am constantly doing one-shots on the side, for fun. You can have it both ways.