a place for zinesters - writers and readers
I would like to openly challenge anyone doing zine runs of 10-30 issues to double their next print run. You're going to so much work to create your zine, and to provide your own unique voice and perspective in the world of publishing--which let's face it gets more and more consolidated every day--that it's a crying shame that your zine doesn't reach more people. Even a few dozen more people. Try printing more issues, sending more out for review, and growing your audience and reach. Make an impact with your DIY publishing venture, even if it's small. Gawd knows the world needs more independent voices.
Not everyone makes it their goal to have a super-popular zine with a 10,000-copy print run. There are different definitions of "success."
For the past few issues of both my zine and my comic, I've done fifty to start. Then runs of 20-30 as I need them. I don't keep really accurate count of things (though I'm getting better at it now that I have a distro), but the second issue of the zine wound up running around 130 copies. I was going to make more this month but then I found out my flats had yellowed and half fallen apart! I should have used tape instead of rubber cement, but I love the smell of rubber cement so much. But then I decided that the zine really didn't speak to me anymore so when it's gone it's gone. Just be organic and let your "market" determine how many copies you make. You can always make more copies (at least if your flats are intact), but having 200-some zines a few years from now that may not represent you anymore? Not good.