Now for the stupid question of the moment. When I was publishing the print version of my Zine Solar System zine, I often offered full-page ad space for $5. But Zine World, if I remember correctly, offers full-page ads for $130. ZSS rarely got any buyers for full-page ads, yet Zine World gets buyers for their full-page ads all the time. Now my stupid question of the moment: Why would people reject the cheap $5 ad space and accept the expensive $130 ad space?